A PPC (Pay-Per-Click) tool is any software or platform that helps advertisers plan, launch, manage, optimize, or report on paid ad campaigns across search engines, social platforms, marketplaces, and display networks. These PPC tools are essential for maximizing ROI, automating tasks, improving targeting, and analyzing performance.
From campaign creation to conversion tracking, keyword discovery to creative inspiration — PPC tools help marketers stay competitive in an increasingly automated and data-driven advertising world.
Why PPC Tools Are Essential in 2025
In 2025, managing successful PPC campaigns requires more than just intuition and manual tweaks. With rising ad costs, platform algorithm changes, and the decline of third-party cookies, marketers are leaning heavily on data, automation, and machine learning.
Here’s why PPC tools are now non-negotiable:
- Real-time optimization is now expected — delays cost money.
- Cross-platform complexity (Google, Meta, Amazon, TikTok) needs smarter management.
- First-party data and audience segmentation matter more than ever.
- Creative testing is now automated and insight-driven.
PPC Management Tools
1. Marktal
Marktal connects you with expert PPC marketers who manage and optimize your campaigns. It’s not a traditional tool—it’s a resource for hiring vetted PPC talent.
Marktal Pricing
- No upfront cost
- Flexible hiring (part-time or full-time)
- Access to top PPC professionals
Here’s how you get started:
- Share your campaign needs
- Get matched in under 72 hours
- Begin scaling with expert help
2. Google Ads
The core platform for running PPC on Google Search, Display, YouTube, and more. Offers advanced automation, audience targeting, and performance tracking.
3. Microsoft Advertising (formerly Bing Ads)
Often overlooked, it provides lower CPCs and higher desktop visibility, especially for B2B audiences.
4. Amazon Advertising
If you’re an eCommerce brand, Amazon Ads offers Sponsored Products, Sponsored Brands, and Display Ads targeting purchase-ready audiences.
5. Verizon Media Native (previously Yahoo Gemini)
Native ad placement across Yahoo, AOL, and partner networks. Offers cost-effective reach and content-style ads.
PPC Reporting Tools
What’s the difference between PPC management and reporting tools?
- Management tools help launch and manage campaigns
- Reporting tools visualize KPIs, conversions, click-through rates, and ROAS across channels.
6. Google Data Studio
Create sleek dashboards pulling in data from Google Ads, GA4, Facebook, and more.
7. Google Analytics
Track what users do post-click, measure goals, and understand attribution paths.
8. Wordstream’s Google Ads Performance Grader
Free audit tool to quickly spot inefficiencies in your Google Ads account.
9. Google Sheets
Paired with Supermetrics or manual exports, Sheets remains one of the most flexible reporting options.
10. HubSpot
Ideal for integrating PPC results into overall marketing performance and CRM.
PPC Competitor and Keyword Research Tools
11. Google Keyword Planner
Classic keyword tool within Google Ads. Great for finding new keyword ideas and volumes.
12. Google Trends
Visualizes keyword popularity over time, perfect for spotting seasonal trends or emerging interest.
13. SpyFu
Reveal competitor keywords, ad copy, and estimated spend. Ideal for competitive gap analysis.
14. iSpionage
Monitors competitor landing pages and campaign structure to inspire your own PPC strategy.
PPC Bid Management Tools
15. Teikametrics
AI-powered optimization for Amazon and Walmart ads. Great for product-level bidding automation.
16. Adzoola
Focuses on uncovering high-converting, low-competition keywords and niches.
17. WordStream Advisor
Helps small businesses optimize Google and Bing campaigns through smart automation and weekly alerts.
PPC Landing Page Tools
18. Unbounce
Drag-and-drop builder with built-in A/B testing and Smart Traffic to dynamically serve better pages.
19. HubSpot
Offers seamless integration between ads, landing pages, forms, and CRM.
20. Optimizely
A/B and multivariate testing platform ideal for fine-tuning landing page UX and conversions.
PPC Software
21. Optmyzr
One of the most respected PPC software tools. Helps automate bidding, scripts, and optimization workflows.
22. Shape
Budget management platform that prevents overspending and makes pacing easier.
23. Adalysis
Automates A/B ad testing and offers deep account auditing for Google and Bing Ads.
Supplemental Google PPC Tools
24. Google Tags Manager
Essential for tracking conversion events without developer involvement.
25. Google Optimize
While sunset in 2023, still valuable if running for A/B testing or consider its successor via GA4 integrations.
26. Google My Business
Crucial for local PPC campaigns to connect ads with local listings and map visibility.
Amazon PPC Tools
27. Amazon Advertising (Sponsored Brands, Products and Display)
Built directly into Amazon’s Seller Central, great for controlling ad spend on your listings.
28. Amazon DSP
Demand-side platform to reach Amazon shoppers beyond the Amazon ecosystem.
29. Helium10
Tool suite for Amazon sellers, including keyword tracking, PPC optimization, and competitor research.
Ad Design and Copy Inspiration
PPC Ad Copy Inspiration
30. Wordtune
AI-powered writing tool to generate variations of ad copy quickly.
31. Conversion.ai (Jasper)
Helps you create headline, description, and CTA copy optimized for clicks and conversions.
32. Facebook Ads Library
Free tool to spy on any advertiser’s live ad creatives on Facebook and Instagram.
Display Ad Image Inspiration and Creation
33. Canva
Easy-to-use graphic design platform with ad templates for every platform.
34. WordStream
Offers pre-built ad templates and visual tools to help non-designers create engaging a
35. Marketing Examples
Curated collection of real-world marketing campaigns and conversion-focused ad examples.
Conclusion: Build Your High-Performance PPC Stack
Whether you’re running Google Ads, managing an Amazon storefront, or experimenting with Meta campaigns — the right PPC tools can drastically improve performance, cut waste, and help scale with confidence.
You don’t need all 35. But knowing what each does gives you the power to build a lean, effective PPC stack tailored to your goals.👉 Want expert help building or optimizing your ad campaigns? Marktal connects you with dedicated PPC specialists who’ve scaled campaigns across every industry. Book a free discovery call today.
