At Marktal, we believe automation should be both powerful and accessible. That’s why one of the core tools in our marketing technology stack is Make.com automation tool (formerly Integromat). This visual automation platform helps us connect, sync, and orchestrate complex workflows across apps—without writing a single line of code.
In this article, we’ll explore why Make.com automation tool is a game-changer, how we use it at Marktal to deliver powerful automations, and how you can leverage it to make your business run smoother, faster, and smarter.
What is Make.com?
Make.com automation tool is a no-code, drag-and-drop automation platform that lets you connect hundreds of apps and services to build custom workflows (called “scenarios”). Think of it like Zapier on steroids, with greater flexibility, branching logic, error handling, and real-time syncing.
It allows you to automate:
- Repetitive tasks between multiple apps
- Data transfer, filtering, and formatting
- Multi-step business processes
Whether you need to route new leads into your CRM, update Google Sheets in real-time, or sync Shopify orders to Slack, Make can do it—visually.
Why Make.com is a Core Tool at Marktal
At Marktal, we work with service businesses, ecommerce brands, real estate firms, and startups that use a variety of tools. Most of them need a system that can tie everything together.
Make.com lets us:
- Connect GHL with tools that don’t have native integrations
- Automate operations without hiring more people
- Reduce human error and improve response time
We use it to power workflows for:
- Lead routing and scoring
- Client onboarding
- Sales reporting
- Ecommerce fulfillment notifications
Use Cases We Implement for Clients
1. Lead Automation and CRM Syncing
- Scenario: A business gets a lead from Facebook Ads via a webhook.
- Make.com Flow: Facebook Webhook → Lead parsing → Create/update lead in GHL → Add to Google Sheet backup → Slack notification to sales rep
This setup takes minutes to build, but saves hours every week.
2. Ecommerce Inventory & Order Sync
- Scenario: A Shopify order is placed.
- Make.com Flow: Pull order details → Update inventory in Google Sheet → Email order summary to warehouse → Create shipping task in Trello
Make.com becomes the silent operations manager running in the background.
3. Appointment Workflow
- Scenario: A Calendly booking occurs.
- Make.com Flow: Create/update contact in GHL → Tag based on service selected → Send confirmation SMS from GHL → Create Airtable record for tracking
This keeps marketing, sales, and ops perfectly aligned.
What Makes Make.com Better Than Zapier?
| Feature | Make.com | Zapier |
| Visual Workflow Builder | ✔ Yes | ❌ No (list-based only) |
| Conditional Logic / Branching | ✔ Advanced | ✔ Basic |
| Data Manipulation Tools | ✔ Built-in | ❌ Limited |
| API and Webhook Power | ✔ Robust | ✔ Good |
| Pricing per Operation | ✔ Efficient | ❌ Can be expensive |
Make.com wins when it comes to building workflows that scale.
Technical Highlights That Matter
- Routers: Build multi-path logic like “if-else” workflows
- Iterators & Aggregators: Work with data arrays easily
- Webhooks: Listen and trigger actions in real-time
- Error Handling: Retry scenarios or skip failed modules
- Scheduling: Set workflows to run on time triggers
This gives us surgical precision in building systems tailored to each client.
How Marktal Builds With Make.com
We start by mapping out the process manually:
- What triggers the workflow?
- What systems are involved?
- What needs to happen in each step?
Then, we build the scenario in Make.com, test it with live data, and add error handling. Every scenario is documented and, if needed, embedded with AI-generated dynamic logic (like OpenAI-generated email content or lead classification).
Real-World Impact: A Case Example
Client: A luxury interior design studio Problem: Manual onboarding of new design project leads Solution:
- Make scenario triggered via Typeform lead submission
- Lead pushed into GHL with tags
- Automated proposal generation triggered via Google Docs API
- Slack message sent to studio manager
Result:
- 2 hours of admin work saved per lead
- 50% faster turnaround time for project kickoff
When Make.com Is the Right Fit
Make.com is ideal if you:
- Use multiple tools that don’t talk to each other
- Need to automate workflows beyond 1:1 app connections
- Want visual control over how automation flows
- Are tired of bottlenecks in admin, ops, or fulfillment
Final Thoughts
Make.com automation tool helps Marktal deliver automation systems that feel tailored, not templated. Its flexibility, visual builder, and deep integration capabilities make it a critical piece of our tech stack.
If you’re looking to remove busywork, integrate your favorite tools, and scale operations without scaling headcount, Make.com is the way to go.
